The Queensland Orchestra made a decision in 2009 to add some more spark and innovation to it’s 2010 season. To coincide, they decided to rename and rebrand the organisation. Liveworm were asked to tackle the problem of developing a new logo which was fresh, modern and dynamic yet appealed to it’s more traditional patrons.
The idea for the design was generated by student Sam Lowth on a visit to a Queensland Orchestra performance at QPAC. She noticed the interesting seating arrangement used and later discovered the format is replicated in all orchestras and has been so for 500 years. Combining this imagery with the vibrancy and energy of the iconic Queensland sun, the new logo for Queensland Symphony Orchestra was complete. The logo design was applied by the Orchestra’s internal design and marketing team.





