POP Gallery is an external space for Queensland College of Art, Griffith University post graduate students to exhibit their work. Having designed the original identity for POP in 2010, Liveworm were asked to update it to coincide with the new location in Woolloongabba, Queensland.

The identify outcome was designed by Liveworm student Maeve Lejeune. The centrepiece of the project was the street-front signage, a combination of reflective paneling with acrylic and neon lettering. The identity is unashamedly quirky, drawn to simultaneously fit within a precinct of eateries, bars and boutique stores and also represent the wide diversity of work found in the space itself. It manages to be both complete but unfinished, straight but crooked, and digital but analogue.