Project background
The Iranian Film Festival Australia (IFFA) is the only nation wide festival in Australia dedicated to Iranian cinema. Their aim is to showcase a diverse range of the best and most interesting films of current Iranian Cinema, and through Cinema to introduce Iranian culture to Australians to provide a better cultural understanding. The Festival began in Brisbane, and now travels to Sydney, Melbourne, Canberra and Adelaide, as well as having a segment in a Perth-based festival.
Design outcome
Liveworm were engaged to create promotional material for the 5th IFFA, including a key promotional image, posters, postcards, billboards, and advertising.
Lisa Koesterke’s design and illustration was selected for this project and fit perfectly with the brief, using hand-drawn illustrative elements with vibrant yet earthy digital colouring. Her illustration centres around the pomegranate motif as a symbol of Iranian culture and was inspired by the beautifully complex geometric and floral designs found on Islamic tiles and textiles.