Established in 1980, the Refugee and Immigration Legal Service (RAILS) are a leading non-profit organisation that strives for access to justice for migrants, refugees, asylum seekers and their families. Liveworm were asked to assist RAILS with a new visual identity including the creation of a new brand mark, stationery, document templates, website graphics and promotional collateral.
Designed by Maylen Walker, the visual identity for RAILS features organic shapes with corresponding colours to represent different areas within the organisation. The colours were selected for their gentle and warm nature, making them welcoming and approachable. For the new brand mark, these shapes overlap to portray the inter-connectedness of the sectors and the strength of the combined RAILS community.
