As part of a larger partnership between Griffith University and Surfing Australia, Liveworm were engaged to develop a new identity for the Alumni Unleashed initiative. Alumni Unleashed highlights Griffith University graduates who are connected to the surfing world and the professional arena. One of the first editions featured Dru Adler, an ex pro surfer and Queensland College of Art graduate. You can see the video by clicking the link below.
Liveworm developed the campaign name and graphic suite for the series of videoclips to support the national sporting body. The Surfing Australia e-newsletter is distributed to a database of 17,500 members, providing the students with a ‘real world’ opportunity to promote their design work. The logo concept was developed by Rebecca Loft.