The Bachelor of Musical Theatre is the newest degree offered at the Queensland Conservatorium, Griffith University. The first year of the program culminates into a performance by the entire cohort to a live audience, and for their first ever concert, they turned to Liveworm to assist in it’s promotion.
With a limited budget and a fruitless search for a suitable hand written typeface, student Jess Cruickshank decided the best option would be to hand letter a majority of the design. The lettering was combined with photos of fellow students and bright, bold colours to create a vibrant, youthful yet professional set of collateral, aimed at attracting an audience who might never had attended a musical theatre performance before.
