Liveworm were engaged by Mental Health Association Australia to develop a logo for their ‘Be Me’ program. Be Me aims to engage young Australians to assist in the promotion of mental health and wellbeing at individual, group and community levels.
The outcome produced by Liveworm student Chika Yoshida was not one logo, but many — each one a different shape and colour combination. The outcome is energetic, bright and engaging, but also indicates that everyone is unique yet connected.
One of the project highlights of the year is the graduating photography students catalogue. Designed by second year student Niqui Toldi, the 2012 catalogue featured a clean and ordered layout to allow the images to speak for themselves. The project also included invitations, pull up banners and promotional posters.
Rainbow Bridge is an online resource for Queenslanders of Culturally and Linguistically Diverse (CALD) backgrounds who are also Lesbian, Gay, Bisexual or Transgender (LGBT). Responding to a gap in readily-available information and support, the Queensland Association for Healthy Communities Inc. (Healthy Communities) sought funding from the Queensland Government’s Department of Communities to develop the website as a starting point for CALD LGBT persons to access. The site is aimed at newly arrived Queenslanders as well as students and tourists from overseas.
Liveworm were approached to assist in bringing all of the information gathered by Healthy Communities online. Liveworm student Amanda Heloey (pictured above left with Healthy Communities LGBT Multicultural Project Officer Sophiaan Subhan at the 2012 Brisbane Pride Festival) was responsible for the design of the Rainbow Bridge branding as well as promotional collateral and of course the website. The website was launched during the 2012 Brisbane Pride Festival and was the first ever Liveworm project launch to include a drag queen performance!
To assist in the promotion of the many exhibitions held by graduating students at the Queensland College of Art Griffith University (at both the South Bank and Gold Coast campuses) Liveworm developed this vibrant and eye catching brand identity system. Second year Visual Communication Design student Chika Yoshida developed the identity which will be applied to invites, banners, posters and other collateral leading up to the big events.
The Peaks to Points Festival is a biannual event that celebrates the natural environment of greater Brisbane’s southern region during September. The associated events aim to raise awareness of this special area by showcasing the activities of local community and environmental groups that are working to improve the environment. You can find out more by visiting their website.
Liveworm were again engaged to develop a poster and pamphlet to promote the festival. These were designed by Kimberley Clifford (using illustrations developed for 2010′s event by Kate Jury).
The Yeronga Flood Recovery Centre ran during the January 2011 Brisbane floods right through until February the next year. The Centre itself had no plan, initially no budget and relied on members of the community volunteering their time and skills to help those caught up in the disaster. After the close of the centre, those involved were interested in documenting that process, providing recognition to the people and organisations who ‘put their hand up’ to help and the stories of the ‘floodies’ who called on the centre for assistance. The result was the publication Walking the Path to Recovery: the story of the Yeronga Flood Recovery Centre written by Fiona McLeod and Annie Wright, co-edited by Sandra McLeod and Melinda McInturff.
Liveworm were approached to help give these stories form and to produce the design of the publication. Student Rosie Cameron approached the project with the intention of promoting a hand-made/craft aesthetic rather than a visually slick government-style report. The publication references the visual language of scrap books, underpinned by the constant background of the brown water that affected all the participants.
As part of the University of Queensland’s 10th Annual Diversity Week, the School of Journalism and Communication launched the I am UniQue campaign. The campaign aimed to promote students’ confidence in themselves and their own unique identity with competitions and interactive discussions run on campus.
Liveworm student Daniel Bell created a flexible brand identity system to promote the campaign. The system was applied to various promotional applications like banners, posters, facebook pages and desktop screensavers.
Liveworm Scholarship student Herbey Wagner approached the brief with the aim to excite regular Queensland Conservatorium patrons as well as draw in a new audience. A key image and visual language was created and applied across several mediums for the event. For more information about Crossbows and the full range of ensembles on show, you can download a low resolution Crossbows Festival program (PDF).
Eating Disorders Association Queensland (EDA) approached Liveworm with a plan to develop an informative youth magazine to plug a gap in the information provided to youth in the current education system. The magazine aims to promote positive body image, health, tolerance and personal responsibility and is distributed to year 8 high-school students. Issue #1 was finished towards the end of 2011 and promptly reprinted due to demand in early 2012.
A large range of Liveworm students each tackled various stories within the magazine to create a very diverse, yet vibrant, magazine. Liveworm also designed the accompanying Consume Magazine website to display the magazine online and collect feedack and suggestions from readers.
Liveworm student Emily Donohoe created a mark representing an abstract, yet modular and dimensional, object. This approach was chosen to promote the idea that the object is a work in progress or a part of a larger work.
Liveworm students Chloe Mantell-Ackroyd and Patricia Kabamba began with the circular visuals used in 2011 and added in their own angle of brighter hues, swirling lights and bold typography to symbolise that the Conservatorium was moving into a vibrant future post-renovation.
For more information about upcoming concerts at the Queensland Conservatorium, follow this link to their website. The entire 2012 program is also available to download from there.
Creating a sub-brand while working within an existing identity is always a challenging proposition. The direction must be distinctive enough to be seen as different, yet also must fit within set guidelines to remain compliant. The Centre for Communication & Social Change (CfCSC) within The University of Queensland approached Liveworm with this exact challenge.
Student Bonnie McMahon completed the identity and developed photographic colour treatments to be applied to all applications — creating a distinctive look which simultaneously matched and stood out amongst other University of Queensland branded publications.
The visual style for this edition follows on from the previous Rights of the Child publication (by students Jasmin de la Vega Cruz and Shaelah Ariotti). The design features an array of hand created typography and interesting textural treatments — all created during an intense but rewardingly experiemental few months in the studio.
The Centre for Documentary Practice within QCA sell the publication at cost price plus shipping. You can purchase this edition of the Australian PhotoJournalist from the following link and help fund the next edition of this important project.
After a fruitless search for a suitable hand written typeface, student Jessica Wong decided the best option would be to handwrite all text using a felt tipped marker. This aesthetic was combined with photos of a fellow students and bright, bold colours to create a vibrant, youthful yet professional set of collateral.
Liveworm were asked to develop a logo design for local covers and original music band Manilows. Referencing a guitar pick to symbolise the classic rock style of the Brisbane-based band, Erin Bishara created a simple yet recognisable icon for the band to use.